When Tim O'Reilly has popularized the term "Web 2.0", many have believed that was the best news of all the times because they believed that they have been finally liberated from technical knowledge. In fact, the contrary happened, they became permanently slaves of a new technical domination.
Then the empire of the big corporations began and the web returned to the prehistoric age where the only option these corporations gave you was the possibility to "Check the box Accept Terms and Conditions". It wasn't a start but an end. Now you are the merchandise and them are the stores. Now you work for free and they sell you your own work. Now you are the slave and they are your masters. Because you always abandon just in time, just before you should win.
Web 1.9 is resistance but not obsolescence. If you want to live like a free citizen you need to work, not for your master but for yourself, you need to work hard, freedom isn't for lazy people.